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Fabio Marcello 10 months ago
Salvadori #tips

Short vs. Long: Why Content Creators Are Embracing Depth Again

The ease of creating AI-generated short-form content has led to a streak of similar content across platforms, making it challenging for creators to stand out and leading to lower search engine rankings as well.

While short-form content is still on the rise, long-form content is back, as I and others predicted.


A recent research by ๐˜‰๐˜ช๐˜ญ๐˜ญ๐˜ช๐˜ฐ๐˜ฏ ๐˜‹๐˜ฐ๐˜ญ๐˜ญ๐˜ข๐˜ณ ๐˜‰๐˜ฐ๐˜บ reveals that 68% of marketers have increased long-form creator content production in the past year, with 70% planning further increases.


๐–๐ก๐ฒ ๐ข๐ฌ ๐ญ๐ก๐ข๐ฌ ๐ซ๐ž๐ฅ๐ž๐ฏ๐š๐ง๐ญ?


โ€ข Fight Creative Blocks: 39% of marketers believe long-form content helps fight creative burnout.

โ€ข Increased ROI: 33% report higher returns on investment.

โ€ข Deeper Connections: Creators can share richer narratives, fostering meaningful audience relationships.

โ€ข Content Versatility: Long-form pieces can be repurposed into multiple short-form assets, maximizing efficiency.


๐…๐จ๐ซ ๐œ๐ซ๐ž๐š๐ญ๐จ๐ซ๐ฌ, ๐ญ๐ก๐ข๐ฌ ๐ญ๐ซ๐ž๐ง๐ ๐จ๐Ÿ๐Ÿ๐ž๐ซ๐ฌ:


โ€ข Greater creative freedom (51%)

โ€ข Audience diversification (49%)

โ€ข Higher engagement potential (39%)


Consumers are embracing this shift too, with 38% engaging with long-form content in the past year. Notably, younger demographics show even greater interest.


That's about the report. But allow me to add my insights over why this resurgence was inevitable and is destined to trend even more.


The ease of creating short-form content has led to a streak of similar content across platforms, making it challenging for creators to stand out and leading to lower search engine rankings as well.


Here is why:


๐‹๐ข๐ฆ๐ข๐ญ๐ž๐ ๐๐ž๐ฉ๐ญ๐ก: "๐˜Š๐˜ญ๐˜ช๐˜ฎ๐˜ข๐˜ต๐˜ฆ ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ? ๐˜‘๐˜ถ๐˜ด๐˜ต ๐˜ฑ๐˜ญ๐˜ข๐˜ฏ๐˜ต ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ต๐˜ณ๐˜ฆ๐˜ฆ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฃ๐˜ญ๐˜ฆ๐˜ฎ ๐˜ด๐˜ฐ๐˜ญ๐˜ท๐˜ฆ๐˜ฅ!"


๐‹๐š๐œ๐ค ๐จ๐Ÿ ๐จ๐ซ๐ข๐ ๐ข๐ง๐š๐ฅ๐ข๐ญ๐ฒ ๐š๐ง๐ ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ: "๐˜‹๐˜ช๐˜ด๐˜ค๐˜ฐ๐˜ท๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฉ๐˜ช๐˜ฅ๐˜ฅ๐˜ฆ๐˜ฏ ๐˜จ๐˜ฆ๐˜ฎ๐˜ด ๐˜ฐ๐˜ง ๐˜—๐˜ข๐˜ณ๐˜ช๐˜ด: ๐˜ต๐˜ฉ๐˜ฆ ๐˜Œ๐˜ช๐˜ง๐˜ง๐˜ฆ๐˜ญ ๐˜›๐˜ฐ๐˜ธ๐˜ฆ๐˜ณ, ๐˜•๐˜ฐ๐˜ต๐˜ณ๐˜ฆ-๐˜‹๐˜ข๐˜ฎ๐˜ฆ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜“๐˜ฐ๐˜ถ๐˜ท๐˜ณ๐˜ฆ!"


๐‘๐ž๐๐ฎ๐œ๐ž๐ ๐ซ๐จ๐จ๐ฆ ๐Ÿ๐จ๐ซ ๐๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ๐ข๐š๐ญ๐ข๐จ๐ง: "๐˜“๐˜ฐ๐˜ด๐˜ฆ ๐˜ธ๐˜ฆ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ง๐˜ข๐˜ด๐˜ต: ๐˜Œ๐˜ข๐˜ต ๐˜ญ๐˜ฆ๐˜ด๐˜ด, ๐˜ฎ๐˜ฐ๐˜ท๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ! #๐˜ง๐˜ช๐˜ต๐˜ฏ๐˜ฆ๐˜ด๐˜ด๐˜ฉ๐˜ข๐˜ค๐˜ฌ"


Long-form content isn't replacing short-form; it's complementing it. But it's important to balance both, because short-form content alone won't be able to sustain the expression of creativity, in the long term.



Billion Dollar Boy Report: https://www.billiondollarboy.com/news/long-form-content-is-surging/




***




About The Author

Fabio Salvadori is the founder of Wallafan, a SaaS platform that empowers content creators with full control over their earnings, data, and branding. With over 12 years of experience as a talent scout for Virgin Music and more than 20 years in the tech industry, Fabio has a keen eye for identifying and nurturing creative talent. Leveraging his extensive experience in digital media, he has been at the forefront of advocating for more equitable and sustainable monetization models.

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