Creating a Custom Avatar for Your Content Strategy Using Wally
Wally is surgically trained on content creation, and she uses a mix of multiple AI models and daily fed curated information. She explains her choices, offers you detailed insights, and provides sources when suitable.
Note: feel free to create the whole process using ChatGPT or Perplexity, if you want to understand the real power of Wally. ๐ช
Let's start!
[ Adjust the following according to your content's target user and paste it to Wally ]
...
1. ๐๐๐๐ข๐ง๐ ๐๐๐ฌ๐ข๐ ๐๐๐ฆ๐จ๐ ๐ซ๐๐ฉ๐ก๐ข๐๐ฌ:
- ๐๐ ๐: 55+
- ๐๐๐ง๐๐๐ซ: Male
- ๐๐จ๐๐๐ญ๐ข๐จ๐ง: Urban
- ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง: PhD
- ๐๐ง๐๐จ๐ฆ๐: $60k-100k
2. ๐๐๐๐ง๐ญ๐ข๐๐ฒ ๐๐ฌ๐ฒ๐๐ก๐จ๐ ๐ซ๐๐ฉ๐ก๐ข๐๐ฌ:
- ๐๐ง๐ญ๐๐ซ๐๐ฌ๐ญ๐ฌ: Technology, Food, Finance
- ๐๐๐ฅ๐ฎ๐๐ฌ: Innovation, Community
- ๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ญ๐ฒ ๐๐ซ๐๐ข๐ญ๐ฌ: Creative, Adventurous
3. ๐๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐ ๐๐๐ข๐ง ๐๐จ๐ข๐ง๐ญ๐ฌ:
- Need for expertise
- Overwhelmed by choices
4. ๐๐๐๐จ๐ ๐ง๐ข๐ณ๐ ๐๐จ๐๐ฅ๐ฌ:
- Improve health
- Increase income
Now, synthesize the information and create a narrative that combines these elements. I will use such narrative to question you about creating content relevant to my customer avatar.
...
You will end up with something like this:
"Meet John, a 58-year-old urban professional with a PhD in Computer Science. He thrives on creativity and adventure, working in the technology sector with an annual income between $60,000 and $100,000. John values innovation and community, and his interests span technology, finance, and culinary arts. He's eager to improve his health and boost his income but often feels overwhelmed by the plethora of choices available. Recognizing the need for expert guidance, John seeks clear, authoritative advice to navigate his goals effectively."
Refine and personalize:
Adjust the avatar based on your specific target audience and industry insights. Add more details that align with your ideal customer profile.
The resulting customer avatar will serve as a foundation for creating targeted, valuable content that resonates with your intended audience.
For example you might paste the final narrative to Wally followed by "Find me a suitable piece of news that might be of interest to John," and get relevant content ideas. ๐๐๐ญ๐๐ก ๐ญ๐ก๐ ๐ฏ๐ข๐๐๐จ ๐๐จ๐ซ ๐ญ๐ก๐ ๐จ๐ฎ๐ญ๐๐จ๐ฆ๐.
๐๐๐ฅ๐ฅ๐ฒ ๐ข๐ฌ ๐ฌ๐ฎ๐ซ๐ ๐ข๐๐๐ฅ๐ฅ๐ฒ ๐ญ๐ซ๐๐ข๐ง๐๐ ๐จ๐ง ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ซ๐๐๐ญ๐ข๐จ๐ง, ๐๐ง๐ ๐ข๐ญ ๐ฎ๐ฌ๐๐ฌ ๐ ๐ฆ๐ข๐ฑ ๐จ๐ ๐ฆ๐ฎ๐ฅ๐ญ๐ข๐ฉ๐ฅ๐ ๐๐ ๐ฆ๐จ๐๐๐ฅ๐ฌ ๐๐ง๐ ๐๐๐ข๐ฅ๐ฒ ๐๐๐ ๐๐ฎ๐ซ๐๐ญ๐๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง. ๐๐ก๐ ๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง๐ฌ ๐ก๐๐ซ ๐๐ก๐จ๐ข๐๐๐ฌ, ๐จ๐๐๐๐ซ๐ฌ ๐ฒ๐จ๐ฎ ๐๐๐ญ๐๐ข๐ฅ๐๐ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ, ๐๐ง๐ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐๐ฌ ๐ฌ๐จ๐ฎ๐ซ๐๐๐ฌ ๐ฐ๐ก๐๐ง ๐ฌ๐ฎ๐ข๐ญ๐๐๐ฅ๐. โญ
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About The Author
Fabio Salvadori is the founder of Wallafan, a SaaS platform that empowers content creators with full control over their earnings, data, and branding. With over 12 years of experience as a talent scout for Virgin Music and more than 20 years in the tech industry, Fabio has a keen eye for identifying and nurturing creative talent. Leveraging his extensive experience in digital media, he has been at the forefront of advocating for more equitable and sustainable monetization models.
