How AI Can Be a Creator Tool, Not a Replacement

As AI becomes more sophisticated, there's growing concern that it will replace workers globally. Some people have even questioned whether humanity will become obsolete in our own world. We've seen AI-created art, from videos and songs to digital AI entertainers with distinct personalities. Virtual Protocols, for instance, has developed a platform for creating AI Agents, making AI influencers a reality. Luna, the lead singer of an AI band with over 500,000 followers, is a prime example.

And for us writers and designers, the fear is real: Will companies just use AI graphics and content instead of paying us?

Reading some of the articles on the topic, I have even wondered if we're heading towards a "WALL-E" or "Idiocracy" future, where we let tech do everything and lose our skills. Honestly, I don't think so. The more I research this the more I see that AI can be a tool for creators to achieve more, not just a potential competitor.

AI isn't replacing us anytime soon.

It's still human-guided. Companies rely on our research, and even tools like ChatGPT need our feedback to improve.

Some scientists, such as Ben Goertz, l predict that artificial general intelligence (AGI) will be by 20. Bill Gates thinks AI will take most jobs in ten years, except for three. But others, like Cem Dilmegani, believe AGI might never happen. For now, AI's only as smart as we make it.

AI models are guided, managed, and fed data by human trainers to oversee everything from corporate projects to our personal use.

When I use ChatGPT, I have to give it very specific instructions and then check and tweak its output.

Even Luna, the AI vocalist with over 500k TikTok followers, needed someone to decide she'd be an AI singer and set her parameters. Without the initial concept and team verification, she wouldn't exist. Virtual Protocol has built a whole marketplace around AI agents, allowing any tech-savvy person to design them.

Many companies are already looking at AI as a partner, not a replacement. They envision a future where AI and human intelligence combine, using AI to eliminate tedious tasks and focusing on human viewpoints and decision-making. This is why companies are investing a lot in researching that perfect balance of human and AI. AI would take over the boring tasks and allow managers to focus on their unique human perspectives. In short, human creativity remains essential, which is good news for creators.

AI won't entirely replace creators; it is, however, changing things, especially for commercial content creators. Clients with tight budgets might use AI-generated visuals or website copy. Though, honestly, they probably wouldn't have hired us anyway.

We will likely see AI tool proficiency become an expectation in our field. Companies want to see that we can work with AI to be more efficient and creative.

So, how can we use AI to our advantage?

Know your process. AI works best with our guidance. Figure out where it can help you most.
Use it for specific tasks. I use AI to brainstorm ideas, refine outlines, or even find better ways to phrase things. Google Gemini or Bing's AI are good for research.
Automate the boring stuff. For instance, marketing emails?
Learn industry-specific tools. Clients might expect it, and it'll speed up your workflow

Take Wally, our virtual assistant. Why Wally instead of Siri or ChatGPT? Because Wally is designed to understand our needs. How many times have you had to rephrase a question for a general AI to get the right answer? You have to provide AI with a detailed framework so that it understands exactly what you are asking for every time. Wally has the frameworks for creators built into it. This means that Wally is not starting from square one like ChatGPT would be.

These tools let us focus on what we do best: creating.

Creative blocks? We've all been there. Our ideation tools can help you get unstuck. And our organization tools can help you map out those brilliant ideas, even if you're a spontaneous writer like Jack Kerouac.

Marketing is a time-suck for freelancers. Let AI handle the heavy lifting, and then add your own creative spin. Think of AI as your team, helping you get more done.

AI is here to stay, so I'm planning to make the most of it. We should all be looking at how we can use it to work smarter, not harder.

Check out our Wally blog for more info.

We also have tools to help with all aspects of the creative process, including:

Brainstorming: Blog and video ideas.

Organization: Outlines and project mapping.

Marketing: Landing pages, Google Ads, and social media.

These tools let us focus on what we do best: creating.

Marketing is a time-suck for freelancers. Let AI handle the heavy lifting, and then add your own creative spin. Think of AI as your team, helping you get more done.

AI is here to stay, so I'm planning to make the most of it. We should all be looking at how we can use it to work smarter, not harder.

---Articles Referenced in this Blog---

The Future of Business in an AI-Driven World: Why Human Connection Matters More Than Ever, If your AI seems smarter, it's thanks to smarter human trainers, Highlights- Luna AI Agent Virtual Protocal

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About the Author

Nikki Lopez is a seasoned professional with over a decade of experience in the startup world, specializing in leveraging creative content and community building to empower content creators. Known for a strategic approach and a deep understanding of audience needs, Nikki has a proven track record of leading the development of engaging content strategies and guiding the growth of thriving communities. Her leadership focuses on fostering meaningful interactions and impactful journeys for both creators and their audiences.