Extra Copywriting Tips
A set of extra tips for your copywriting efforts.
In a previous post, Adam briefly went over the errors that bad copy and grammar can have on your content. Grammar errors and typos can be forgivable, as most audiences aren’t looking for perfect spelling, but you’re doing a disservice to your business by making your content look grammatically… 'subpar.’ That’s why I want to provide you with some tips to make sure your content game is spic and span. To begin with—
First Impressions Sell
In the ever-fluctuating world of content creation, having a good attention-grabbing copy, with proper grammar, could make the difference between a fan and a direct supporter. The ones that stand out the most and garner the most attention are those with the best copy, i.e., titles, thumbnails, and style. Obviously, as a creator, you need your content to be as visible as possible. How you present that content is what will close the sale for the viewer, and the first impression is the most important. According to an article by the American Psychological Association:
“Whether on a job interview or in a lab meeting, how you look and act can matter as much as your ideas.”
And scenarios like the ones described in this quote do apply to content creation. The harsh truth of it all is that you don’t get another chance to make a first impression on an audience. Your first NEEDS to be your best because, once it's made, then the viewer will naturally take a bigger interest in your content.
How do you make the best first impression? Eye-popping colors, strong, precise language, and a specific tone. Take a look at any of the big YouTubers, and you’ll notice that most of them use a similar thumbnail style. It’s to the point where multimedia platforms like Canva have YouTube thumbnail templates. Your thumbnail is critical to the copywriting game, simply because you need to grab a person’s attention IMMEDIATELY, and once you do, HOOK them with—
Your Pitch
The pitch is the beginning, and it's what sells the middle and end of the content. According to acclaimed YouTuber JP, for content to have value, it must meet these categories:
- Shock
- Current Events
- Awe Inspiring
- Funny
- Educational
- Instructional
- Relatable
Viewers need to gain value from what they engage with, such as entertainment, education, and information, but how you provide that value as the creator will ultimately be up to your creativity. What is monetary content creation, at the end of the week, but advertising and promoting your own creativity?
If you think about it, it is the same reason why influencers are as critical to brand marketing as they are. Influencers are, to an extent, copywriters—they have the skills and know-how to make content and merchandise as appealing as possible to mesmerize a viewer’s psyche. Which brings us to—
Copywriting Builds Trust
Copywriting is all about psychology, appeal, relation, solution, and little pieces that ultimately build up to trust. Nobody likes business talk, especially your average Joe on the internet swiping the day away. If you, as a creator, can overcome the “shameless plugin” stigma, then you’re secretly a great copywriter and the one who brings home the lion’s share of subscribers.
There’s no shortcut to it; you, dear creator, need your content to sell itself first before you start selling merch and making brand deals. That means creating honest and trustworthy content. So do your best to steer clear of:
- Stagnant language
- Clickbait
- Uneducative content
- Grammar errors (for SEO)
Copywriting encompasses context, brand visibility, merchandise sales, communications, and how viewers perceive you in the broader creator space. The most famous creators are as successful as they are because of strategic copywriting that, even if someone doesn’t regularly engage with their content, they know who they are and what they preach.
