TikTok and SoundCloud Integration

A Game-Changer for Music Creators

TikTok has officially partnered with SoundCloud, integrating the platform into its popular "Add to Music" feature. This move allows users to seamlessly save songs they discover on TikTok directly to their SoundCloud playlists, streamlining the journey from viral discovery to long-term fandom. With SoundCloud’s vast library of over 400 million tracks from more than 40 million artists, this partnership is poised to reshape how emerging musicians reach new audiences and how fans engage with music they love.

How the Integration Works

When users find a song they like on TikTok, they can now tap the "Add Song" button next to the track name.
After selecting SoundCloud as their preferred service, the song is automatically saved to their Liked Tracks playlist on SoundCloud.
This feature is accessible both from TikTok’s For You feed and from an artist’s Sound Detail Page, making music curation effortless and immediate.

Benefits for Music Creators

1. Enhanced Discovery and Audience Growth

SoundCloud is renowned for being a launchpad for emerging artists and niche genres. The integration means that independent musicians and new creators on SoundCloud can now more easily convert viral TikTok moments into lasting fan relationships. As TikTok is a major driver of music discovery—84% of songs entering the Billboard 200 in 2024 gained initial popularity on TikTok—this partnership can significantly amplify an artist’s reach.

2. Seamless Fan Engagement

The streamlined process of saving music from TikTok to SoundCloud eliminates friction for listeners, making it easier for casual fans to become dedicated superfans. This direct connection between discovery and streaming increases the likelihood of repeat listens, playlist additions, and deeper engagement with the artist’s catalog.

3. Support for Independent Artists

Unlike some major streaming platforms, SoundCloud allows anyone to upload music, fostering a diverse ecosystem of independent talent. The TikTok integration gives these artists a new, powerful channel to capture attention and grow their audience organically, without needing major label backing.

4. Data-Driven Growth Opportunities

Artists with strong TikTok engagement see an average of 11% weekly streaming growth, compared to just 3% for those with less engagement. The integration provides valuable insights into which tracks resonate on TikTok, helping creators tailor their promotional strategies and content.

5. Simplified Music Library Management

Coinciding with the TikTok integration, SoundCloud launched the "Move Your Music" feature, allowing users to transfer their entire music libraries—including liked songs and playlists—from other platforms like Spotify and Apple Music. This means fans and creators can centralize their music experience and maintain continuity across platforms.

Why This Matters for the Future of Music

This partnership strengthens the pipeline from music discovery on TikTok to sustained listening and fandom on SoundCloud, benefiting both platforms and the broader music ecosystem. For creators, especially independents, it transforms fleeting moments of virality into lasting opportunities for growth, engagement, and revenue.

As Emmy Lovell, SoundCloud’s Global Head of Music, explains:

“This integration helps turn casual listeners into lifelong superfans while strengthening our commitment to fueling the next generation of music culture.”

With TikTok and SoundCloud at the forefront of digital music innovation, this integration signals a new era where discovery, engagement, and artist empowerment are more interconnected than ever.

---Articles Referenced in this Blog---

About the Author

Nikki Lopez is a seasoned professional with over a decade of experience in the startup world, specializing in leveraging creative content and community building to empower content creators. Known for a strategic approach and a deep understanding of audience needs, Nikki has a proven track record of leading the development of engaging content strategies and guiding the growth of thriving communities. Her leadership focuses on fostering meaningful interactions and impactful journeys for both creators and their audiences.

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