The Evolution of Art-Making: from Bob Ross to the Digital Creator Economy

Making art is, in itself, an art form—a process that’s as meaningful as the finished piece. Today, the journey of creation is more accessible, visible, and interactive than ever before. But how did we get here? Let’s take a look at the transformation of art-making, from the days of Bob Ross to the era of TikTok, Instagram, and beyond.

Before YouTube and Instagram, there was Bob Ross. With his soothing voice and “happy little trees,” Ross’s show, The Joy of Painting, was a pioneer in making art approachable for everyone. In many ways, he was the original “how-to” content creator—decades before the internet made such content ubiquitous.

Ross invited viewers into his process, demystifying painting and encouraging everyone to try. His show was a window into the creative process, broadcast into living rooms across the world. Today, we carry that window in our pockets, able to watch creators from anywhere, at any time.

Historically, artists needed galleries, commissions, or media coverage to reach an audience. Most waited to be discovered or invited to showcase their work. The rare few, like Bob Ross, hosted their own shows. For many, unfinished works and the artistic process remained hidden, shrouded in mystery.

Today, the democratization of art via the internet has fundamentally changed how the public interacts with creators. Social media and video platforms have made it possible for anyone to share their process, connect with fans, and build a following—without waiting for an invitation.

The rise of vlogging, Instagram Stories, and TikTok has brought fans closer to creators than ever before. Artists can now share not just their finished pieces, but every brushstroke, sketch, and chisel. This transparency allows fans to appreciate the effort, skill, and passion behind each work.

Sharing your process isn’t just a trend—it’s become an expectation. Fans want to know the person behind the art. They want to see the struggles, the experiments, and the triumphs. This connection builds loyalty and makes your work more meaningful to your audience.

Even artists working with impermanent materials, like Andy Goldsworthy, have used documentaries to share their fleeting works with a global audience.

Building a social media presence can open doors to sales, commissions, and brand partnerships. However, it also requires time and energy—resources that many artists would rather devote to creating.

Platforms like Instagram and TikTok are fantastic for reaching new audiences, but they often lack tools for direct, meaningful engagement with fans. Analytics are limited, and creators don’t always own their audience relationships.

This is where platforms like Wallafan come in. Wallafan gives artists complete control over their audience and analytics. You can collect contact information, invite fans to shows, and connect directly about commissions or sales—all without sharing revenue or relying on third-party algorithms.

As creators, we know how much effort goes into every post, every video, every interaction. That’s why it’s crucial to use tools that empower you to own your audience and your creative journey.

The evolution of art-making has brought us from the living room TV to the smartphone screen, from hidden studios to global communities. By sharing your process and connecting directly with fans, you’re not just making art—you’re building a legacy.

So whether you’re painting happy trees or sculpting tiny masterpieces, remember: the world is watching, learning, and appreciating every step you take.

---Articles Referenced in this Blog---

The Joy of Painting with Bob Ross

Sarah Shakeel’s Instagram

Tina Yu’s Instagram

Andy Goldsworthy Documentary: Rivers and Tides

The Impact of Social Media on Art

Wallafan Platform

About the Author

Nikki Lopez is a seasoned professional with over a decade of experience in the startup world, specializing in leveraging creative content and community building to empower content creators. Known for a strategic approach and a deep understanding of audience needs, Nikki has a proven track record of leading the development of engaging content strategies and guiding the growth of thriving communities. Her leadership focuses on fostering meaningful interactions and impactful journeys for both creators and their audiences.