How to Cross-Promote Your Creator Brand:

Grow Your Audience Without Burning Out

In an earlier post in this series, I explained how to define your creator brand and create merchandise for your followers. Branding and merch are powerful tools, but let’s face it, if no one knows about them, they won’t make much impact. To truly grow as a creator, you need to connect with potential fans across multiple platforms and communities.

The best way to do this? Cross-promotion.

What Is Cross-Promotion?

Cross-promotion is the practice of sharing your content and brand across multiple platforms and channels. According to marketing experts, the average consumer must encounter a brand at least seven times before making a purchase or becoming a loyal follower (Forbes, 2017). By engaging people on different platforms, you increase the chances they’ll remember you, interact with your content, and eventually become fans.

Tip: "Consistency is key. The more touchpoints you create, the more likely you are to build a lasting connection."

Reusing Content: Work Smarter, Not Harder

If you’re a video creator or animator, you’re probably used to posting online. But what if you’re a writer, musician, or sculptor? Suddenly, you have to juggle new formats and platforms.

Here’s the good news: You don’t have to reinvent the wheel for every platform. Repurposing content is a proven strategy used by top creators and brands alike (Buffer, 2023).

Example: " A single YouTube video can become Instagram Reels, TikTok clips, X threads, and even a blog post."

Why Repurposing Works

• Algorithms favor frequent posting: Platforms like Instagram, TikTok, and X (formerly Twitter) reward consistent activity.
• Your audience is scattered: Not everyone follows you everywhere. Repurposing ensures your best work reaches more eyes.
• Saves time and energy: Focus on quality, then adapt it for each platform.

Step-by-Step: Cross-Promoting Like a Pro

1. Choose Your Platforms

Start with two major platforms where your target audience hangs out, then add niche or regional ones as you grow.

• YouTube: Great for long-form video.
• Instagram & TikTok: Perfect for short-form, visual content.
• X (Twitter): Best for real-time updates and conversations.
• LinkedIn: Ideal for professional or educational content.
• Twitch: Essential for gaming and live streaming.
• Wallafan:For creators wanting more control over their content and audience.
• 
  

Pro Tip: "Research where your audience spends their time. Tools like Sprout Social and Statista offer up-to-date demographic data."

2. Get Organized

A content calendar is your best friend. Tools like Asana, Trello, or Notion help you plan, schedule, and track content across platforms.

• Batch your work: Create all your content for the week in one go.
• Schedule posts: Use tools like Buffer or Hootsuite to automate posting.
• Optimize post types with data: Use analytics to see what works and improve your calendar.Use insights from tools such as Wallafan data analytics.

3. Repurpose Like a Boss

Let’s say you’ve made an incredible YouTube video. Here’s how to spread it everywhere:

• Instagram & X: Use Canva to redesign your thumbnail and write an engaging caption. Avoid generic “check out my video”-instead, tease the best moments or insights.
• Shorts/Reels/TikTok: Edit your video into 15-60 second clips. Share on all short-form platforms.
• Threads: Break down your main points into a series of punchy, curiosity-sparking posts.
• Wallafan: Post your full content without worrying about reformatting.

Case Study: "Gary Vaynerchuk, a leading digital marketer, famously repurposes one keynote speech into over 30 pieces of content for different platforms " (GaryVee.com, 2021).

4. Perfect Your Profiles

• Profile Pictures & Icons: Use a consistent avatar or logo across platforms. Free tools like Canva or OpenAI’s DALL-E can help you create unique, royalty-free icons.
• Bios & Descriptions: Write a compelling bio. Use the same one for multiple platforms to save time. AI tools like ChatGPT or Wallafan’s Wally can help you draft these quickly.
• Links: Use a tool like Linktree or your Wallafan page as a central hub, so fans can easily find all your content.

5. Turbocharge Your Growth

• Follow/Unfollow: Follow accounts in your niche to signal your interests to the algorithm. Unfollow later if needed.
• Hashtags: Use 3-5 relevant hashtags per post. Too many can look spammy; too few may limit your reach.
• Collaborations: Partner with other creators for joint posts, shoutouts, or takeovers. This exposes you to new audiences (Hootsuite, 2024).
• Paid Ads: Boost top-performing posts with a small budget to reach more people. Start small and track results.
• SEO: If you have a blog or website, optimize your content with keywords. Tools like Yoast SEO (WordPress) or SurferSEO can help.

You Got This!

Don’t feel pressured to do everything at once. Start with what you can manage, create a plan, and adjust as you go. Remember, cross-promotion is about working smarter, not harder. With the right strategy, you’ll grow your audience and your brand without burning out.

---Articles Referenced in this Blog---

1. How Many Touchpoints Does it Take to Make a Sale? - Forbes, 2017
2. How to Repurpose Content: 12 Creative Ways - Buffer, 2023
3. Gary Vaynerchuk’s Content Strategy - GaryVee.com, 2021
4. Social Media Demographics to Inform Your Strategy - Sprout Social, 2024
5. The Power of Social Media Collaboration - Hootsuite, 2024

About the Author

Nikki Lopez is a seasoned professional with over a decade of experience in the startup world, specializing in leveraging creative content and community building to empower content creators. Known for a strategic approach and a deep understanding of audience needs, Nikki has a proven track record of leading the development of engaging content strategies and guiding the growth of thriving communities. Her leadership focuses on fostering meaningful interactions and impactful journeys for both creators and their audiences.