How Creator Television is Celebrating Hispanic Heritage Month

Creator Television® is marking Hispanic Heritage Month 2025 with dedicated programming, including Cuban American creator Jenny Lorenzo’s sketch comedy “Latinos Be Like,” and emphasizing its mission to boost representation of Hispanic creators in television. This initiative showcases both on-screen content by Latino creators and spotlights Hispanic leaders behind the scenes, positioning Creator TV at the intersection of the broader Spanish-language creator economy and the rise of representation-oriented streaming platforms.

Creator TV—the first creator-led streaming network—has announced month-long special programming centering Latino stories and voices. Starting September 15, its FAST channel will feature Jenny Lorenzo’s “Latinos Be Like,” a comedy show celebrating Latinidad with sketches that reflect the humor and dynamics of Latino families. Lorenzo, an award-winning creator, voice actor, and producer, shares her Cuban American experience, bringing cultural authenticity and familial humor in front of and behind the camera.

This programming is available on major FAST streaming platforms: Plex, Sling Freestream, Anoki LiveTVx, Xumo Play, and Amazon Fire TV Channels. Creator Television leverages partnerships with these distributors to expand reach for Latino and Hispanic content, demonstrating the power of creator-driven networks in amplifying diverse storytelling rooted in social media sensibilities.

Sabio Holdings, Creator TV’s parent company, highlighted Hispanic and Latino executives driving its strategy: Andrea Aldana (Marketing Director) and Charlie Ibarra (Co-Founder, Head of Content), who reference their Mexican, Colombian, and broader Latino heritage as central to their industry mission. Their leadership ensures Latino perspectives are part of both content production and corporate decision-making, signaling a shift from token representation toward sustained, authentic inclusion in media.

Creator TV's initiative is part of a growing movement in the Spanish-language creator economy where Latino creators such as Jenny Lorenzo, Uncle Roger, QPark, Daphnique Springs, Julie Nolke, and Lenarr Young convert their social media presence into mainstream TV opportunities. Hispanic creators are increasingly harnessing digital platforms to showcase their stories, reaching global audiences seeking authentic representation and language-specific content. The spotlight extends to Spanish-first creators thriving on YouTube, Instagram, and FAST channels, further driving demand for bilingual and culturally attuned programming across North America and beyond.

• Jenny Lorenzo: Known for her sketch comedy exploring intergenerational Latino family relationships.
• Charlie Ibarra: Head of Content, highlighting Mexican and Colombian roots in Creator TV’s strategy.
• Andrea Aldana: Marketing Director, championing authentic Latino marketing narratives.
• Uncle Roger, QPark, Daphnique Springs, Julie Nolke, Lenarr Young: Featured as Creator TV’s tentpole creators with diverse backgrounds and digital influence.

The evolution of FAST channels like Creator TV is creating new opportunities for Spanish-language and Latino content creators, allowing them to bypass legacy media gatekeepers and reach audiences directly. This democratization is especially impactful during Hispanic Heritage Month, as it amplifies voices and programming rooted in lived experience and cultural pride.

Latino and Hispanic creators are at the forefront of an exploding digital and streaming creator economy in 2025, with leading figures like Jenny Lorenzo, Lele Pons, Yuya, and Ironmouse shaping how authentic stories are told across major platforms. While Creator Television®’s Hispanic Heritage Month celebration is a landmark for representation, the momentum extends across the Spanish-language creator economy, driven by global content demand, professionalization, and technology trends.

• Lele Pons: Venezuelan-American comedian, singer, and influencer, boasts over 50M followers across platforms and advocates for mental health and cultural pride.
• Yuya (Mariand Castrejón): Mexican beauty and lifestyle YouTuber, one of the world’s most influential Spanish-speaking creators, with 24M subscribers.
• Ironmouse: Puerto Rican VTuber and streamer, broke Twitch subscription records, known for personal storytelling and music collaborations.
• Brunenger (Argentina), ElZeein (Peru), and mrstiventc (Colombia): Regional streaming stars dominating Kick, Twitch, and YouTube with gaming, travel, and “Just Chatting” content.
• Other notable influencers: Camila Cabello, Salice Rose, Luisa Fernanda, Germán Garmendia, Rosy McMichael, Jackie Hernández, Leo Gonzalez, DoKnow, and Letty Martinez—active across Instagram, TikTok, and YouTube in genres from comedy to beauty to music.

• The South American creator economy is projected to grow at an annual rate of nearly 28%, reaching over $24 billion by 2032, fueled by regional language content.
• Local Spanish-language creators are favored by 62% of South American internet users, driving high engagement through platforms like YouTube, TikTok, and Twitch.
• Short-form video, live interaction, and bilingual content continue to be top growth areas for creators and audiences.

• Despite running ahead in streaming time and engagement, Latinos remain underrepresented as leads in scripted TV, with only 13% of major roles and a much smaller share in executive positions.
• Representation matters economically: achieving market parity and growing Latino stories across TV and digital media could add billions in revenue for the entertainment sector.
• The professionalization of influencer marketing, improved monetization models, and the integration of emerging tech (AI, VR, blockchain) are opening new pathways for Latino creators, promising expanded reach and inclusion.
• Authentic creator-led channels, like Creator TV, are vital for empowering the next generation of Hispanic storytellers and shifting media culture toward genuine diversity.

The evolution of FAST channels like Creator TV is creating new opportunities for Spanish-language and Latino content creators, allowing them to bypass legacy media gatekeepers and reach audiences directly. This democratization is especially impactful during Hispanic Heritage Month, as it amplifies voices and programming rooted in lived experience and cultural pride.

Sources Cited

Creator Television® Celebrates Hispanic Heritage Month - Stock Titan

25 MOST FAMOUS LATINA INFLUENCERS IN 2025 - Amra & Elma

Most watched LATAM streamers in 2024 - Streams Charts

South America Creator Economy Market Size Forecast, 2032

Creator Economy Trends to Watch in 2025 - eMarketer

Latinos in Hollywood: Amplifying voices, expanding horizons - McKinsey

Top 21 Latina Influencers You Need to Meet in 2025 - Hoothemes

BuzzFeed: 19 Latine Content Creators You Need To Know About

Hollywood Reporter: Lack of Latin Representation in Media

Hispanic Streaming Habits Drive Media Consumption in the U.S.

We Need More Latino Representation in Television & Film

About the Author

Nikki Lopez is a seasoned professional with over a decade of experience in the startup world, specializing in leveraging creative content and community building to empower content creators. Known for a strategic approach and a deep understanding of audience needs, Nikki has a proven track record of leading the development of engaging content strategies and guiding the growth of thriving communities. Her leadership focuses on fostering meaningful interactions and impactful journeys for both creators and their audiences.