From TikTok to RedNote: Are digital content creators making the same mistake all over again?

All I read about the possible TikTok ban is: don't put all your eggs in one basket. That’s good (obvious) advice, but here’s the real problem: why are you always starting over when a platform changes its rules or disappears?

The reason is simple: you don’t own your audience. ❌👥

On TikTok, RedNote, or whatever’s next, your fanbase belongs to the platform, not you. That’s why, whenever you or the platform says goodbye, you’re left with nothing but usernames.

Let me be clear: 

Your audience is your business asset. If you don’t own your audience data, you’re not building a business: you’re building a possibly remunerative hobby that can vanish overnight.

The real advice? Start putting eggs in your own basket. 🧺🥚

Here’s the difference:

If you had a million usernames, your business is worth ZERO. If you had a million real audience contacts, you’ve got a sellable business.

That’s the gap Wallafan fills: we give you ownership of your audience and traffic data, so you stop starting over every time a platform changes.

By all means, spread your eggs across multiple platforms. But if you don’t build your own basket, you’ll always be starting over.

Are you ready to stop building for platforms and start building for yourself?

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About the Author

Fabio Salvadori is the founder of Wallafan, a SaaS platform that empowers content creators with full control over their earnings, data, and branding. With over 12 years of experience as a talent scout for Virgin Music and more than 20 years in the tech industry, Fabio has a keen eye for identifying and nurturing creative talent. Leveraging his extensive experience in digital media, he has been at the forefront of advocating for more equitable and sustainable monetization models.