Creators Supporting Creators
When Creators Use Their Platforms For Good, Everyone Wins
Let’s be honest: most of us open social media expecting chaos. Hot takes. Ads disguised as vibes. Someone arguing in the comments for sport. But every once in a while, something genuinely good cuts through the noise and reminds us why creator platforms matter in the first place.
This is one of those moments.
Sometimes the Algorithm Gets It Right
Recently, creator Jen Hamilton did what a lot of us do while scrolling our For You Page: she stopped on a live from someone with a small following. No viral setup. No polished pitch. Just a creator showing up.
The live belonged to Chapter Bound, a Latina-owned indie bookstore co-owned by a mother-daughter duo, who put in the hard work making beautiful wrapped "blind dates with a book" to sell in their shop, but they only had five viewers. Instead of scrolling past, Jen shared the live with her audience and told them, simply, to show up.
No dramatics. No savior narrative. Just, “Hey, this person needs support.”
And Her Followers Knew the Assignment
What happened next is the kind of internet moment that feels unreal in the best way.
Jen’s followers flooded the live. They followed the shop. They bought books. They showed up in real time. Before long, Chapter Bound sold out their inventory live on stream.
Not because of a brand deal. Not because it was trending. But because one creator chose to use her platform to lift someone else up, her community followed her lead.
This Is Just Who She Is
What makes this moment so powerful isn’t that it was a one-off. If you follow Jen, you know this is just who she is. She consistently amplifies small creators, advocates for others, and uses her influence for the simple joy of helping people.
It’s proof that doing good with your platform doesn’t have to be complicated. Sometimes it’s as simple as pointing and saying, “Go look at this. This matters.”
The Bigger Lesson: Support Is a Superpower
Moments like this show how much impact creators can have, not just by creating content but by redistributing attention and support.
And while not everyone has millions of followers, every creator can help someone else keep going. That’s where intentional tools matter.
How Wallafan Makes This Kind of Support Sustainable
On Wallafan, creators don’t have to wait for a viral moment to support one another. The Sponsor feature lets you directly sponsor other creators you believe in, financially, consistently, and without needing a massive audience.
It’s the same energy as Jen sharing that live:
- Seeing someone doing meaningful work
- Choosing to support them
- Helping them continue creating
Except now, it’s built into the platform.
Because Community Shouldn’t Be Accidental
What happened with Chapter Bound was organic, heartfelt, and powerful, but imagine if that kind of support didn’t rely on luck or timing. Imagine a creator ecosystem where helping others grow is part of the culture, not the exception.
That’s what Wallafan is building.
Creators supporting creators. Not for clout. Not for optics. Just because it’s the right thing to do.
And if the internet had more moments like that? We’d all keep scrolling a little more hopeful.
About the Author
Ashley is a busy wife and mother who can often be found listening to an audiobook while driving the mom taxi in a desperate attempt to cling to her sanity through the joy of escapism. Her love of reading inspired her to return to school, and she is currently finishing her bachelor’s degree in creative writing at Southern New Hampshire University. Being a mother does not mean you have to give up your dreams; her story is still being written.
