Creating a Custom Avatar for Your Content Strategy Using Wally

Note: feel free to create the whole process using ChatGPT or Perplexity, if you want to understand the real power of Wally. 💪

Let's start!

[ Adjust the following according to your content's target user and paste it to Wally ]

...

1. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐁𝐚𝐬𝐢𝐜 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬:

• 𝐀𝐠𝐞: 55+
• 𝐆𝐞𝐧𝐝𝐞𝐫: Male
• 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Urban
• 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧: PhD
• 𝐈𝐧𝐜𝐨𝐦𝐞: $60k-100k

2. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐏𝐬𝐲𝐜𝐡𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬:

• 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐬: Technology, Food, Finance
• 𝐕𝐚𝐥𝐮𝐞𝐬: Innovation, Community
• 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐓𝐫𝐚𝐢𝐭𝐬: Creative, Adventurous

3. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐏𝐚𝐢𝐧 𝐏𝐨𝐢𝐧𝐭𝐬:

• Need for expertise
• Overwhelmed by choices

4. 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞 𝐆𝐨𝐚𝐥𝐬:

• Improve health
• Increase income

Now, synthesize the information and create a narrative that combines these elements. I will use such narrative to question you about creating content relevant to my customer avatar.

...

You will end up with something like this:

"Meet John, a 58-year-old urban professional with a PhD in Computer Science. He thrives on creativity and adventure, working in the technology sector with an annual income between $60,000 and $100,000. John values innovation and community, and his interests span technology, finance, and culinary arts. He's eager to improve his health and boost his income but often feels overwhelmed by the plethora of choices available. Recognizing the need for expert guidance, John seeks clear, authoritative advice to navigate his goals effectively."

Refine and personalize:

Adjust the avatar based on your specific target audience and industry insights. Add more details that align with your ideal customer profile.

The resulting customer avatar will serve as a foundation for creating targeted, valuable content that resonates with your intended audience.

For example you might paste the final narrative to Wally followed by "Find me a suitable piece of news that might be of interest to John," and get relevant content ideas. 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐯𝐢𝐝𝐞𝐨 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞.

𝐖𝐚𝐥𝐥𝐲 𝐢𝐬 𝐬𝐮𝐫𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐭𝐫𝐚𝐢𝐧𝐞𝐝 𝐨𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐢𝐭 𝐮𝐬𝐞𝐬 𝐚 𝐦𝐢𝐱 𝐨𝐟 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐀𝐈 𝐦𝐨𝐝𝐞𝐥𝐬 𝐚𝐧𝐝 𝐝𝐚𝐢𝐥𝐲 𝐟𝐞𝐝 𝐜𝐮𝐫𝐚𝐭𝐞𝐝 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧. 𝐒𝐡𝐞 𝐞𝐱𝐩𝐥𝐚𝐢𝐧𝐬 𝐡𝐞𝐫 𝐜𝐡𝐨𝐢𝐜𝐞𝐬, 𝐨𝐟𝐟𝐞𝐫𝐬 𝐲𝐨𝐮 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐚𝐧𝐝 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐰𝐡𝐞𝐧 𝐬𝐮𝐢𝐭𝐚𝐛𝐥𝐞. ⭐

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Fabio Salvadori is the founder of Wallafan, a SaaS platform that empowers content creators with full control over their earnings, data, and branding. With over 12 years of experience as a talent scout for Virgin Music and more than 20 years in the tech industry, Fabio has a keen eye for identifying and nurturing creative talent. Leveraging his extensive experience in digital media, he has been at the forefront of advocating for more equitable and sustainable monetization models.